Break the Silence

For the launch of the Break the Silence logo, we crafted a campaign that emphasized the powerful symbolism of the branding. Inspired by the universally recognized signal for help hand gesture, the logo symbolizes hope, unity, and action. It served as a rallying point, capturing the essence of our mission and resonating deeply with our audience.

Designed for digital screens, the campaign featured a compelling video that placed the hand signal prominently in the foreground, with scenes depicting instances of abuse subtly layered in the background. This approach was intended to raise public awareness, encouraging vigilance and the ability to recognize the signal as a silent call for help.

The campaign was widely circulated across Singapore, effectively increasing public awareness of this powerful gesture. The logo and its associated message have left a lasting impact, fostering a deeper understanding of the importance of being attentive and supportive within the community.