Let’s Talk Trade

In 2013, I was entrusted with designing a commemorative book for the 5th anniversary of the International Trading Institute (ITI@SMU) at Singapore Management University. This project aimed to showcase the extraordinary learning journeys and international experiences of students in the field of international trading. I chose a coffee-themed concept for the coffee table book, symbolising coffee as a globally traded commodity. The design was carefully crafted with warm, rich tones and bespoke copywriting inspired by the dynamic world of coffee trade.

The layout emphasised both the academic rigor and the international exposure of the students, immersing readers in a visual and narrative journey that reflected the global nature of their studies and experiences. The book’s design not only celebrated the institute’s achievements but also brought to life the diverse and vibrant international trading community that the students are part of.