SHARE AS ONE 2020
National Council of Social Service
We were tasked to drive monthly donations for the SHARE as One programme by NCSS Singapore.
In 2020, during the height of the pandemic, our team faced the challenge of not being able to conduct a photoshoot. Working closely with the creative director, I meticulously sourced and edited photos, changing the faces of the individuals seamlessly, creating the illusion of an actual photoshoot.
The concept of a “multiplying effect”—where each subscription brings hope to people in need—was brought to life through a visual narrative of three beneficiaries being multiplied, creating an infinite trail of duplicates. This effectively symbolised how monthly donations can create a continuous ripple of hope and support for those in need.
